Consultant’s position: Curator and Administrator, Festival Accès Asie
Clients: The Embassy of Mongolia to Canada and Festival Accès Asie Collaborators: Mongolian Canadian Association and Monument-National
I served as the lead organizer of Mongolia, Land of Eternal Blue Sky, an exhibition of Mongolian photography by Mongolian artist Bayar Balgantseren. Commissioned by the Embassy of Mongolia to Canada, the exhibition was presented for the first time in Montreal before embarking on a national tour across Canada
There are approximately five thousand three hundred Mongolians living in Canada, including two hundred Mongolians in Montreal. This exhibition gave Montreal audiences a rare opportunity to explore the little-known Mongolian identity and culture, both past and present.
The opening ceremony was held on March 4th, 2016, showcasing traditional dance by Mongolian children from Montreal, a music performance by Quebecois singer Juulie Rousseau and Mongolian specialities served courtesy of the Mongolian Canadian Association. The event was officiated by His Excellency, Mr. Radnaabazar Altangerel, the fourth resident Ambassador of Mongolia to Canada. Guests included foreign and local dignitaries as well as members of the business, education, arts and culture communities.
Planned, developed and delivered the project from conception to completion.
Wrote budgets and expenditure reports.
Strategized project collaboration and fostered inter-institutional relations.
Conducted research on project feasibility and permits.
Represented the project in key negotiations and meetings with business, cultural and governmental institutions.
Drafted planning documents, schedules, floor plans and detailed technical lists.
Researched and negotiated contracts (venue rental, consultants and suppliers).
Researched, rented and purchased equipment, materials, services and supplies.
Coordinated with diverse staff, artists, technicians, graphic designers and suppliers.
Trained and supervised personnel and volunteers.
Prepared evening program and PowerPoint presentation for the opening ceremony.
Gave public speaking presentations and provided customer service to visitors.
Wrote, edited, proofread, designed and translated communications documents, exhibition and marketing materials.
Directed marketing, press and media campaigns, logistics, documentation, translations and communications.
Websites, electronic invitations (Mailchimp)
Bulletins and newsletters (online and print media)
Marketing materials (invitation card)
Social media (Facebook event pages, LinkedIn)
Press & Media (bilingual):
Radio, print and online media
Snacks and beverages
Materials and supplies
Invitation card distribution
Photo and video documentation
Procurement of audio-visual equipment
Alcohol permit and image / audio permissions
Exhibition set up (artworks, special lighting, signage)
Event set up (tables, chairs, special lighting, signage, audio-visual equipment, technical needs, PowerPoint presentation)
Attendance at the Opening Ceremony on 2016/03/04 = Over 600 visitors (broke records for attendance at festival exhibition events).
The exhibition successfully spotlighted Mongolia’s profile as a growing tourism destination for Quebecers. It garnered a full-page article in TourismePlus.Com (2016/03/18) and established the Embassy of Mongolia to Canada and the Mongolian Canadian Association as indispensable resources for interested travellers to Mongolia.
Successful press and marketing strategies attracted significant media coverage, increasing visitor attendance at the exhibition, enlarging the clients' and collaborator’s audience bases and institutional profiles.
Event: Opening Ceremony
March 4, 2016
Photo: Parisa Rajabiyan, 2016. Courtesy of Festival Accès Asie
“Mongolia - Land of Freedom" Video: Ministry of Foreign Affairs of Mongolia
Marketing: Invitation Card
The Embassy of Mongolia to Canada & Festival Accès Asie Design: Métamorphe - Studio de création graphique