Consultant’s position: Team Leader, Event Marketing Client: Champs de Rêves
I served as the Team Leader of Event Marketing for the launch of a new giant mosaiculture garden and horticultural attraction in Vaudreuil-Dorion, Quebec.
The gardens were conceived as a way to delight nature lovers of all ages and inspire people to be creative with their own homes and gardens.
The Grand Opening of the Lavender Fields and Dream Gardens took place at Champs de Rêveson July 2nd and 3rd, 2016.
Project Team:
I recruited and supervised the following personnel:
Communications and Promotions Coordinator (1)
Press and Media Relations Coordinator (1)
Logistics, Artists and Events Coordinator (1)
I worked and liaised with the following project collaborators:
Champs de Rêves: Director (1), staff (6), artisans (4)
Successful marketing and press strategies enlarged the clients' audience base, improved the company’s on-line presence and attracted significant visitor attendance to the site on opening weekend.