Picture
Photo: © Mario Faubert, 2016. Courtesy of Air Photo Max

GIANT OUTDOOR GARDEN ATTRACTION

Consultant’s position: Team Leader, Event Marketing
Client: Champs de Rêves


I served as the Team Leader of Event Marketing for the launch of a new giant mosaiculture garden and horticultural attraction in Vaudreuil-Dorion, Quebec.

The gardens were conceived as a way to delight nature lovers of all ages and inspire people to be creative with their own homes and gardens.

The Grand Opening of the Lavender Fields and Dream Gardens took place at Champs de Rêves on July 2nd and 3rd, 2016.

Project Team:
 
I recruited and supervised the following personnel:
  • Communications and Promotions Coordinator (1)
  • Press and Media Relations Coordinator (1)
  • Logistics, Artists and Events Coordinator (1)
 
I worked and liaised with the following project collaborators:
  • Champs de Rêves: Director (1), staff (6), artisans (4)
  • Entertainment: Musicians (5)
  • Consultants: Drone operators (1), graphic designers (1)

Project Management:
  • Established work priorities.
  • Conducted market research and analysis.
  • Wrote budgets and expenditure reports.
  • Provided client with business analysis and brand strategy.
 
Event Management:
  • Compiled statistics.
  • Researched and purchased materials, services and supplies.
  • Drafted planning documents and schedules.
  • Recruited and supervised personnel, provided customer service to visitors.
  • Coordinated with diverse staff, artisans, musicians, drone operators and graphic designers.
  • Wrote, edited, proofread, designed and translated communications documents and marketing materials.
  • Directed marketing, press and media campaigns, logistics, documentation, translations and communications.
 
Marketing (bilingual):
  • Videos
  • Press releases 
  • Websites, electronic invitations (Mailchimp)
  • Bulletins and newsletters (online and print media)
  • Social media (Facebook event pages, Facebook Ads)
 
Advertising (bilingual):
  • Radio
 
Press & Media (bilingual):
  • TV, print and online media
 
Logistics:
  • Transportation
  • Materials and supplies
  • Schedules and ticketing
  • Photo and video documentation
  • Event set up (signage, audio visual equipment, security, crowd control, live music performances, sand sculpture competition)
 
Achievements:
  • Total attendance on 2016/07/02 - 2016/07/03 = Over 3,500 visitors
  • Updated and standardized the client’s on-line profile to reflect the business’ new corporate identity
  • Facebook event (1): Interested: 3047 | Went: 722 | Invited: 2079
  • Facebook Ad campaign: Duration: 2016/06/17 - 2016/07/03 | Results: 497 event responses | Reach: 37,399
  • Successful marketing and press strategies enlarged the clients' audience base, improved the company’s on-line presence and attracted significant visitor attendance to the site on opening weekend.

Event: Grand Opening Weekend

July 1 - July 2, 2016 
Picture
Photo: © Kakim Goh, 2016

Marketing: Press Release

Champs de Rêves
Design: Scott MacLean Graphics

Marketing: Website

 Champs de rêves: www.champsdereves.com

Marketing: Facebook

Event Page & Ads

Marketing: Videos

“Champs de Rêves - A Bird's Eye View”
Drone video: Air Photo Max | Music: Horseman Reggae & Dub Samples
“Champs de Rêves: Lavender Fields and Dream Gardens - Sneak Preview”
Video: Amy Tran-Bahri | Music: Roy Visisombath

​Marketing: Electronic Invitations

Mailchimp

Advertising: Radio

94.7 FM Hits

Press

​Print & online media: Montreal Gazette, 2016/06/27 ​
"Nursery Hopes Sculptures Made of Lavender Plants Attract More Than Just Insects" by Kate Sheridan

Press

Online media: Néomédia.com, 2016/06/19
"Une grande fin de semaine d’ouverture pour les champs de lavande et jardins de Rêves" by Guy Latour

​Press

Print & online media: Your Local Journal, 2016/06/02
Home and Garden - "Field of Dreams" by Carmen Marie Fabio, pg. 14 & 15
Image credit: (Header) Photo: © Kakim Goh, 2016